Prepared exclusively for Dr. Villanueva

A Growth Partnership Built for Your Practice

A strategic marketing proposal designed to expand patient acquisition, strengthen your digital presence, and position Dr. John A. Villanueva, MD as the premier pain management specialist in Los Angeles.

Your Practice
Locations
2
Recognition
LA Times
Super Doctors
Beverly Hills
8920 Wilshire
Burbank
191 E Magnolia
M

Melleka Marketing

melleka.com · Your entire marketing department

Confidential Proposal · May 2026
The Opportunity

Beverly Hills & Burbank Are Searching.
Let Them Find You First.

Thousands of patients in your service area search for pain management solutions every month. Right now, your competitors are capturing the majority of that demand. Here's where we see the biggest opportunities to grow your practice.

Search Visibility Gap

You currently rank for branded searches like "John Villanueva," but high-value terms like "pain management Beverly Hills," "spine doctor Burbank," and "PRP injections near me" are being won by competitors. We'll change that.

Untapped Paid Channels

Your current Google Ads presence is modest. There's no Meta Ads presence at all. Facebook and Instagram are where patients discover new providers through compelling visual content, patient stories, and educational videos.

Content & Authority Building

Dr. Villanueva's credentials are exceptional. Voted Super Doctors by the LA Times is a powerful trust signal. We'll amplify this through strategic video content, educational posts, and patient-facing creative that builds authority and drives appointments.

Website as a Conversion Engine

Your website tells a great story but can be optimized to convert more visitors into booked appointments. Strategic content updates, stronger calls-to-action, and SEO-optimized service pages will turn traffic into patients.

Digital marketing growth visualization
Our Packages

Two Paths to Growth.
Choose What Fits Your Practice.

Both packages include monthly performance reporting, month-to-month flexibility with no long-term contracts, and a dedicated team that earns your business every single month.

Growth Essentials
Strategic Foundation for Patient Acquisition
$2,500 /month
$4,500/mo Save $2,000/mo
Paid Advertising
  • Google Ads Management — Search campaigns targeting high-intent keywords like "pain doctor near me," "spine specialist Beverly Hills," and "PRP injections Burbank." Full keyword research, ad copywriting, bid management, and ongoing optimization.
  • Meta Ads Management — Facebook and Instagram advertising campaigns designed to build awareness in your local market, retarget website visitors, and drive appointment requests through compelling creative.
SEO & Content
  • Search Engine Optimization — On-page optimization, keyword targeting, meta tag optimization, local SEO for both Beverly Hills and Burbank locations, Google Business Profile management, and monthly ranking reports.
  • Content & Video Creation — Professional content for social media, blog posts, educational patient resources, and short-form video content designed to position Dr. Villanueva as a thought leader in pain management.
Website & Reporting
  • Website Content Updates — Ongoing content additions, service page updates, blog publishing, and conversion-focused copy improvements. Primarily content updates rather than full design overhauls.
  • Monthly Performance Reporting — Comprehensive reporting on ad performance, SEO rankings, website traffic, and patient inquiry volume with clear insights and next-step recommendations.
1 meeting per month (30 min) + Slack channel
4–5 business day task turnaround (Mon–Fri)
Most Comprehensive
Total Growth Suite
Full-Service Marketing Department for Your Practice
$4,300 /month
$7,500/mo Save $3,200/mo
Paid Advertising
  • Google Ads Management — Full-scale search, display, and Performance Max campaigns. Advanced bidding strategies, competitor conquesting, call-only ads, and geo-targeted campaigns across Beverly Hills, Burbank, and surrounding LA markets.
  • Meta Ads Management — Full-funnel Facebook and Instagram strategy including awareness campaigns, retargeting funnels, lead generation ads, and dynamic creative testing to maximize patient acquisition at the lowest cost.
  • Competitor Research & Campaigns — Ongoing competitive intelligence monitoring what other pain management practices in LA are running, their ad spend, their keywords, and their positioning. We use this intel to outmaneuver them strategically.
AI, CRM & Patient Communication
  • AI-Powered Patient Agent — An intelligent virtual assistant that handles patient inquiries, answers common questions about procedures, insurance, and availability, and routes qualified leads directly to your front desk — 24/7.
  • CRM Setup & Management — A dedicated patient relationship management system to track every lead, automate follow-ups, manage appointment reminders, and ensure no potential patient falls through the cracks.
  • Text & Email Campaigns — Automated and manual patient communication sequences including appointment reminders, follow-up care messaging, seasonal promotions, newsletter campaigns, and re-engagement sequences for past patients.
Website & Reporting
  • Full Website Revamps & Updates — Complete website redesigns, new landing pages, conversion optimization, A/B testing, speed optimization, mobile enhancements, and ongoing content and design improvements. Not just content — full design authority.
  • Monthly Performance Reporting — Comprehensive reporting across all channels with strategic recommendations, ROI analysis, and a clear roadmap for continuous improvement.
Weekly meetings available + dedicated Slack channel
3–4 business day turnaround (most tasks 2–3 days)
Side by Side

Compare at a Glance

A detailed breakdown of what's included in each package so you can make the best decision for your practice.

Feature Growth Essentials Total Growth Suite
Paid Advertising
Google Ads Management
Meta Ads (Facebook & Instagram)
Competitor Research & Campaigns
SEO & Content
Search Engine Optimization
Content & Video Creation
AI & Patient Communication
AI-Powered Patient Agent (24/7)
CRM Setup & Management
Text & Email Campaigns
Website
Content Updates
Full Website Revamps & Redesign
Communication & Reporting
Dedicated Slack Channel
Monthly Performance Reports
Scheduled Meetings 1x monthly (30 min) Weekly (optional)
Task Turnaround 4–5 business days 2–4 business days
Investment
Monthly Investment $2,500 $4,300
Standard Rate $4,500 $7,500
Your Savings $2,000/mo $3,200/mo
How We Work

From Strategy to Results in 4 Steps

Our process is built for clarity, speed, and measurable outcomes. No guesswork. No fluff. Just disciplined execution.

01

Discover & Audit

Deep dive into your practice, competitors, and market opportunity. We analyze your current digital presence, identify gaps, and build a data-backed strategy.

02

Build & Launch

We build out ad campaigns, optimize your website, create content assets, and configure all tracking systems. Everything is reviewed with you before going live.

03

Optimize & Scale

Continuous performance monitoring, A/B testing, budget reallocation, keyword expansion, and creative refreshes. We optimize relentlessly to improve results.

04

Report & Strategize

Transparent monthly reporting with clear metrics, actionable insights, and strategic recommendations for the next growth phase. You always know exactly where things stand.

Strategic growth visualization
Why Melleka

We're Not an Agency.
We're Your Marketing Department.

Traditional agencies juggle hundreds of clients and treat yours like a ticket number. We operate as an embedded extension of your practice, with the responsiveness and ownership of an in-house team.

What Sets Us Apart

  • Month-to-month contracts. We earn your business every 30 days.
  • Dedicated Slack channel for real-time communication, not email chains.
  • Healthcare marketing experience across pain management, medical devices, and patient acquisition.
  • Full-stack capabilities: ads, SEO, content, video, web, CRM, AI, and analytics under one roof.
  • Transparent reporting with no vanity metrics. Every number ties back to patients and revenue.

What We Deliver

  • More qualified patient inquiries from Google, Facebook, and Instagram.
  • Stronger organic search rankings for high-value pain management terms.
  • Professional content and video that positions Dr. Villanueva as the authority.
  • A website that converts visitors into booked appointments.
  • Clear, measurable ROI tracking so you always know your cost per patient.
Partnership Terms

Simple, Transparent Terms

No hidden fees. No long-term lock-ins. Just a straightforward partnership built on results.

Month-to-Month

No annual contracts. No cancellation fees. We earn your continued business through performance, not paperwork.

Ad Spend Separate

Your advertising budget goes directly to the platforms (Google, Meta). Our management fee is the monthly package price. Full transparency on every dollar.

You Own Everything

Your ad accounts, your website, your content, your data. Everything we build belongs to you. If you ever leave, you take it all with you.

Let's Get Started

Ready to Fill Your
Appointment Calendar?

Let's schedule a brief call to discuss which package is the right fit for your practice and answer any questions.

Get in Touch Visit melleka.com